Social Media Story Format The New Trend
Snapchat introduced a new format of social media sharing our lives with the world in 2013 — Snapchat Stories. No longer was a snap a singular fleeting moment. Stories gave users the ability to share their snaps in a narrative format that friends could view as many times for up to 24 hours.
We are all familiar with the concept today, but this was a monumental date in social media history. With this real-time documentary format, social media users became more raw, real and relate able – a huge plus for brands.
A few years later, the other social networks caught on and adopted the Stories format. The infographic below displays the timeline of Stories being implemented on each platform as well as data gathered by Fastory in 2017.
Keep in mind a few of the user stats have changed over the past year. We have seen Instagram far surpass Snapchat in users. Of course, that doesn’t mean Instagram is better than Snapchat; there are major benefits to using Stories on either platform depending on your business goals.
Story format on social media infography