Importance of Brand Identity and Awareness
Olalekan Dare
Establishing a strong brand identity is a timeless marketing necessity. Your brand is your business identity, the image you wish to portray to the world and is one of your company’s or individual most valuable assets.
Developing a strong brand identity for your business is an extremely important factor in its success. Effective branding can help build your reputation, make you stand out from your competition and project your values to attract your ideal client.Your brand communicates your business personality and shapes your clients’ perceptions of who you are.
Why is brand identity important?
1. Personality(Makes your company look bigger):
Brand identity is the visual representation of the values and “personality” of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
When prospects see a professional brand consistently used on your business cards, website or social media profiles, they get the image of a company that deserves their business. Prospects look for a company that has the resources to help them succeed.
2. Consistency:
Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package. A well-defined brand identity projects a long term feel to those who see it regularly. Eliminate any question about your viability by having a crisp image and clear messages.
3. Differentiation:
Brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.
4. Awareness:
Creating a brand identity package ensures that your brand is at the forefront of all your marketing materials, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.
5. Loyalty and trust:
A strong brand that conveys your values builds an emotional connection with customers, which will attract them to your business if they share the same values. This type of connection makes it easier for you to develop a long-term relationship with those customers, leading to greater customer loyalty.
6. Commitment: Investing in a unique brand identity shows that you take pride in your business and are committed to success. Customers will believe you are more likely to deliver on your promises to them because a business that invests in its success will under promise and over deliver, creating more brand loyalty and trust with every customer interaction.
Take control of your brand identity!!!
- Create visual identity that aligns with your vision and projects the company your target audience wants to work with.
- Monitor your online reputation so there are no surprises.
- Ask happy customers to provide reviews on Google, Yelp or other review sites that cater to your market niche
- Treat customers how you want to be treated if you were a customer.
- Network and expand your visibility in your community and on social networks. Building relationships is paramount to brand building and the best way to do so is to help people in ways that set you apart.
Remember, if you have a business, you have a brand. What you do with it is up to you. If your brand aligns with your vision and focuses on the needs of your target audience, it can help attract the right client to your business.
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